Ux Research & Testing
UX research can be broadly categorised into qualitative vs. quantitative
and attitudinal vs. behavioural methods.
UX Research & Testing Services by Synthesise
Unlocking Great Design Through Deep User Insights
At Synthesise, we believe that exceptional digital experiences don’t happen by chance—they are built on a foundation of deep user understanding. The key to crafting intuitive, user-friendly, and high-performing products lies in research-driven design that puts real user needs at the centre of every decision.
Our UX Research & Testing services provide actionable insights that bridge the gap between business objectives and user expectations. By diving into user behaviour, motivations, and pain points, we create data-backed strategies that ensure your digital products are accessible, engaging, and optimised for success.
With our human-centred and data-driven approach, we help organisations:
Enhance engagement by improving user flow and interactions.
Increase usability by identifying and eliminating friction points.
Boost customer satisfaction by designing for real needs and behaviours.
Reduce costly design mistakes by validating ideas before development.
Drive conversions and retention through optimised experiences.
By leveraging qualitative research (interviews, testing, user behaviour analysis) and quantitative data (heat-maps, A/B testing, analytics), we create digital solutions that not only meet business goals but also exceed user expectations.
With Synthesise, you’re not just designing a product—you’re crafting experiences that make an impact.
User Research
Understanding users is the foundation of great design. Our user research methods provide insights into user behaviour, motivations, and needs.
Usability Testing
Testing products with real users to identify friction points and opportunities for improvement.
Heuristic Evaluation &
Expert Reviews
Our UX experts analyse interfaces using usability heuristics and best practices to identify design flaws before they reach users.
A/B Testing & Conversion Rate Optimisation (CRO)
Testing different design variations to determine what drives the best user engagement and conversions.
Persona Development & User Journey Mapping
We translate research findings into actionable user personas and journey maps to guide design and strategy.
Accessibility Testing (WCAG Compliance)
Ensuring digital products are inclusive and compliant with WCAG 2.1 / 2.2 accessibility standards.
Information Architecture (IA) Research
We structure content and navigation based on how users expect to find information.
Eye-Tracking & Behavioral Analysis
Advanced testing to understand where users focus their attention and how they interact with UI elements.
Why Choose Synthesise for UX Research & Testing?
Strategic, Scalable, and Cost-Effective UX Solutions That Drive Results
At Synthesise, we deliver expert-led, scalable, and cost-effective UX research and testing. Our seasoned UX specialists, with experience across enterprise, startups, and government, ensure top-tier insights and strategy at 50% less than traditional agencies through our scalable retainer model.
We provide end-to-end UX solutions, from user research and usability testing to UX/UI design and digital transformation. By combining qualitative research (user insights, journey mapping) with quantitative data (analytics, A/B testing), we create user-friendly, research-backed, and results-driven digital experiences.
Expert-Led Research & Testing
Our team of UX specialists brings experience from enterprise, startups, and government projects, ensuring a high level of expertise.
Scalable & Cost-Effective
Our retainer model offers scalable UX services at 50% less than traditional agencies, ensuring high-quality research without high costs.
End-to-End UX Solutions
From research and testing to UX/UI design and digital transformation, we offer holistic user experience services tailored to your business needs.
Human-Centered & Data-Driven
We combine qualitative research (user insights) with quantitative data (analytics & testing) to ensure the best UX outcomes.
Agile & Collaborative Approach
We work closely with your team, using an iterative design process that ensures flexibility, rapid feedback, and seamless integration with your product development cycle.
Why UX Research & Testing Matter
Many businesses invest in UX/UI design without validating their decisions with real users. This leads to products that look great but fail to meet user needs, accessibility standards, or conversion goals. Our UX Research & Testing services uncover user behaviours, pain points, and expectations, ensuring that every design decision is backed by real data.
With our expertise, we help businesses:
Identify and solve usability issues before launch.
Improve customer engagement and retention.
Reduce development costs by avoiding design missteps.
Increase conversions by optimising user interactions.
Our UX Research Services
We offer a comprehensive suite of UX Research services to ensure data-backed design decisions.
User Research
Understanding users is the foundation of great design. Our user research methods provide insights into user behavior, motivations, and needs.
Sub-services:
User Interviews – Conducting in-depth conversations to uncover motivations and pain points.
Surveys & Questionnaires – Gathering large-scale user feedback for quantitative insights.
Field Studies & Ethnographic Research – Observing users in real-world environments.
Competitor Benchmarking – Analysing competitors' UX to identify gaps and opportunities.
Outcome: A deep understanding of user expectations and behaviours to inform design decisions.