Bet Genius

Case Study

BetGenius - Mobile Odds Application

1. Project Overview

Client: BetGenius
Industry: Sports Betting / Technology
Project Type: Mobile UX/UI Redesign & Odds Display Optimisation
Timeline: 6 Months
Deliverables: UX Research, UI Design System, Odds Presentation Optimisation, MVP

Project Summary

Synthesise collaborated with BetGenius to enhance the mobile betting experience, focusing on optimising the display of live odds and refining user journeys. The project aimed to deliver a seamless and intuitive experience for users engaging with real-time betting markets, ensuring speed, clarity, and usability across the platform.

2. The Challenge

BetGenius required a mobile-first solution that would improve odds presentation, user engagement, and real-time interaction while maintaining compliance with regulatory requirements.

Key Challenges

• Complex real-time data presentation creating cognitive overload.

• Inconsistent UI elements affecting the readability of odds and selections.

• Navigation inefficiencies leading to slower bet placements.

• Balancing accessibility with real-time responsiveness in a fast-paced betting environment.

3. Research & Discovery

To tackle these challenges, our team conducted:

• User Testing & A/B Testing: Analysing user behaviour in real-time betting scenarios.

• Stakeholder Interviews: Understanding business objectives and compliance constraints.

• Competitor Benchmarking: Evaluating industry best practices in odds display and UI patterns.

• Heuristic Evaluations: Identifying friction points in the existing platform.

Key Insights

• Users needed quicker access to key betting options.

• Odds presentation had to be more scannable and structured for ease of decision-making.

• UI needed streamlining to reduce distractions while maintaining key information visibility.

4. Design Approach

Our UX/UI strategy prioritised:

• Optimising real-time odds presentation for clarity and fast decision-making.

• Improving touch interactions for seamless mobile navigation.

• Reducing friction in the bet placement process.

• Implementing a scalable design system that aligns with regulatory requirements and accessibility standards.

Key Deliverables

• Refined Mobile UX Framework: Streamlined layout to improve usability.

• Custom UI Library: Standardised design components for faster iteration.

• Enhanced Odds Display System: Prioritising legibility and user decision-making speed.

• MVP Delivery: Live tested with real user scenarios before full implementation.

5. The Solution

Before

• Overloaded UI with excessive information.

• Friction in placing bets due to unclear pathways.

• Inconsistent styling leading to poor visual hierarchy.

After

• Clean, structured odds presentation improving scanning efficiency.

• Reduced cognitive load through simplified UI patterns.

• Intuitive bet placement flows optimised for quick actions.

• Scalable design system that adapts to market changes and regulatory updates.

6. Results & Impact

• 25% Faster Bet Placement reducing decision friction.

• Higher User Engagement: Increase in active sessions and return users.

• Improved Readability & Odds Clarity: Boosted user confidence in making selections.

• Scalable UI System: Future-proofed design for new features and expansions.

7. Lessons Learned & Next Steps

Lessons Learned

• Data-driven UX is key: Real-time betting interactions require continuous analysis.

• Simplicity improves speed: Reducing distractions directly enhances betting efficiency.

• Consistency drives trust: A standardised UI system increases user confidence.

Next Steps

• Further Personalisation Features: Introducing tailored betting recommendations.

• Enhanced Microinteractions: Improving live feedback during bet placement.

• Continued UX Testing: Monitoring engagement metrics for iterative improvements.

Conclusion

Through a data-driven approach, Synthesise transformed the BetGenius mobile odds experience, ensuring clarity, speed, and engagement for users. By focusing on intuitive UI patterns, optimised navigation, and real-time responsiveness, the project successfully improved usability while future-proofing the platform for scalability and regulatory compliance.